How to Target International Users with SEO

It can be quite easy to stay shortsighted when it comes to marketing your content online. With around 80% of Internet use emanating from citizens in the United States, it can be easy to focused primarily into this market. There is however a much larger opportunity for sales in international markets that could be more effective for your company depending on the service or product that you offer. 

How you can start growing internationally:

If you are considering some other countries to target, start looking at where people are visiting your website from. If you have your content primarily in English, look into other English-speaking countries like the UK, Canada, Australia and more. Focusing in on these markets to begin with could help you to convert traffic and optimize your content without having to worry about a translator.

You may also want to consider buying a top-level domain for any new country that you are marketing your content to. Using several different domains and making sure that you have a top-level domain for the various countries you market to can send a message you are trying to appeal to each international audience.

Language tags can also be important to search engine optimization in various countries. Hreflang tags can quickly change the spelling and grammar on each website for your content.

Focusing on your on page SEO or working with an international SEO/translation and content marketing company can be a great way to move forward as well. If you want to create appealing local content, sometimes this can involve the use of a local translator and someone that can produce culturally relevant, accessible content for your international audience. This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

Finer Options for the Perfect Website SEO Deal

Many technologies offer solutions to that solitude of the buyer. If you think about it, it makes sense.A person who does not have too much interest in buying usually surfs the net without further delay. However, when there is a clearer transactional intention, the user uses the search engine to get to the product that interests him and that he probably intends to buy. If you take a look at the Website SEO Review then the results you will find will be the best ones.

Will visit more pages

In short, the
metrics that measure the user experience on the Web improve and Google will
look at you with more pleasure. Not sure where to start working on your
e-commerce SEO?

Make it very visible

The first tip
to create a high-performance search browser is to position it so that it is
clearly visible to the user.

  1. Give him the place he deserves

We often find
it in the upper bar; however, placing it in the center of the screen is the
best option.

Entering a
website and finding a search browser is like going to a physical store and
finding a friendly employee who offers to help you. It also makes it easier to
get back on the web as users know they can search for products quickly.

  • Design

Another factor
to keep in mind is design. When you place a search browser, keeping the area
around it free from other tools gives it visibility and helps improve the user

  • Measurement, measurement and measurement

Finally, if you
have questions, you can always check which design works best. With Doofinder
you can keep track of how users behave in the search engine to decide whether a
project or another gets better performance. See, for example, how many large
e-commerce businesses often change the look of their search browser to optimize
their use.

Browser information

It is good
practice to include suggestions in the browser. The more we guide the client’s
navigation according to our goals, the more we avoid the solitary navigation
process taking him away from what we want him to do.

Whatever you put, it is very
important that the person who is searching does not have to delete your message
to write, because it would generate confusion and make the browsing experience

Automatic completion

Both Google and Amazon do it.
Only this should be reason enough to use autocomplete. The big Internet giants
have discovered that suggesting research while typing improves the experience.

Moreover, it is very useful to suggest
the products that you are most interested in selling based on your needs. If
you currently have a sales promotion, it’s better to show it, right?

And what happens with those
products that are difficult to write or with a foreign name? An optimized browser
recognizes misspelled words and understands what the person is really looking