How to Target International Users with SEO

It can be quite easy to stay shortsighted when it comes to marketing your content online. With around 80% of Internet use emanating from citizens in the United States, it can be easy to focused primarily into this market. There is however a much larger opportunity for sales in international markets that could be more effective for your company depending on the service or product that you offer. 

How you can start growing internationally:

If you are considering some other countries to target, start looking at where people are visiting your website from. If you have your content primarily in English, look into other English-speaking countries like the UK, Canada, Australia and more. Focusing in on these markets to begin with could help you to convert traffic and optimize your content without having to worry about a translator.

You may also want to consider buying a top-level domain for any new country that you are marketing your content to. Using several different domains and making sure that you have a top-level domain for the various countries you market to can send a message you are trying to appeal to each international audience.

Language tags can also be important to search engine optimization in various countries. Hreflang tags can quickly change the spelling and grammar on each website for your content.

Focusing on your on page SEO or working with an international SEO/translation and content marketing company can be a great way to move forward as well. If you want to create appealing local content, sometimes this can involve the use of a local translator and someone that can produce culturally relevant, accessible content for your international audience. This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

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